Managing Networks in International Business
Mats Forsgren, Jan Johanson
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
Jahr:
2007
Verlag:
Taylor & Francis (Unlimited)
Sprache:
english
ISBN 10:
1317762460
ISBN 13:
9781317762461
Datei:
EPUB, 706 KB
IPFS:
,
english, 2007